ABOUT INNOBLEND
Softness is Strength. Stories You Can Wear.
InnoBlend creates scarves that celebrate quiet power and soulful expression — woven with culture, emotion, and intention.
DRESS NOT JUST TO IMPRESS BUT CONNECT
InnoBlend is a Malaysian-born brand creating original scarf designs rooted in emotion, culture, and nature. Every piece is a wearable reflection of gentle power made for women who dress not to impress, but to connect with who they truly are.
We believe softness isn’t weakness. It’s a beautiful kind of strength. Through every fold and fabric, our mission is to inspire presence, confidence, and personal meaning in the everyday.
ABOUT INNOBLEND
A QUIET MOVEMENT
Our scarves are made not just to adorn, but to express our throughts rooted in emotion, shaped by nature, and inspired by the beauty of being real.
Emotionally rooted design
Cultural & environmental
SUBTLE STRENGTH
OUR MISSION
SOFTNESS IS POWER
We believe softness is a quiet kind of power. One that helps people feel seen, heard, and truly understood.
We create gentle designs that inspire self-expression, conscious beauty, and meaningful connection.
THE HEART BEHIND THE BRAND — INNOBLEND
Hi, I'm Louie from Malaysia, my background is in textile and fashion design, and I spent several years working as a fashion designer for a Singapore-based brand. During that time, I found myself deeply drawn to textile prints — fascinated by how a plain piece of fabric could be transformed into something meaningful, expressive, and unique.
That curiosity stayed with me.
After taking a gap year to travel and live in New Zealand, everything shifted. That year gave me space to slow down, to feel, to experience life differently. It changed how I see beauty, softness, and strength. I went through things I couldn’t put into words — so I chose to put them into design.
And that’s how InnoBlend was born.
Through this brand, I hope to turn emotion into something you can wear — a reminder of who you are, what you’ve felt, and what matters most.
Just like our slogan says: “A story in every fold.”
Each piece is created to give you strength, to offer softness, and to remind me — and maybe you too — to stay true, stay present, and stay real.
Thank you for being here. I hope you find a little bit of your own story in what I create.
EXPLORE OUR COLLECTION
Long Scarves
Long Scarves
